About me
Overview
The most relevant and successful brands elevate themselves beyond the products they sell and become emotional experiences. The key to achieving this begins with a clearly defined brand strategy, coupled with an in-depth understanding of their customer, aligned with innovative and outstanding creative execution. I break every project down into clearly communicated stages so you can manage your time and your budget efficiently. Together, we can forge a pathway to emotionally and authentically engage with your customers.
Profile
I have over 20 years of experience working as a creative director delivering brand strategy and creative campaigns to some of the world's leading e-commerce, luxury and high-street brands, including Amazon, Net-a-Porter, Virgin, John Lewis, Volkswagen, Tesco and InStyle as well as a broad range of startups, including Spoke, Nudea and The Mothership.
Experience
Services
My experience includes working in agencies, in-house and as a freelancer and I am able to produce end-to-end creative solutions across multiple disciplines. I am experienced in recruiting creative teams and managing creative resources to deliver projects on time and on budget, consulting with key stakeholders to develop creative strategy to deliver against business objectives.
I have a hands-on approach which means I can generate creative concepts as well as execute them to a high level with skills in brand strategy, visual identity, photography art direction, logo design, social content, email templates, print, websites, presentation design, video and animation direction.
Tools
DESIGN: Adobe Creative Suite and Figma for design, editing and proto-typing.
TEMPLATES: Canva is a powerhouse for creating and sharing templates.
WEBSITE TEMPLATES: I have experience using Shopify, Wix and Square Space.
COMMUNICATION: Email and/or dedicated Slack channel with regular catch-ups.
PROJECT MANAGEMENT: I'm familiar with Trello, Notion and ClickUp.
Let's create
Email - ian.pierce@me.com
Tel - +44 7968 824 002