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About me


The most relevant and successful brands elevate themselves beyond the products they sell and become emotional experiences. The key to achieving this begins with a clearly defined brand strategy, coupled with an in-depth understanding of their customer, aligned with innovative and outstanding creative execution. I break every project down into clearly communicated stages so you can manage your time and your budget efficiently. Together, we can forge a pathway to emotionally and authentically engage with your customers.


I have over 20 years of experience working as a creative director delivering brand strategy and creative campaigns to some of the world's leading e-commerce, luxury and high-street brands, including Amazon, Net-a-Porter, Virgin, John Lewis, Volkswagen, Tesco and InStyle as well as a broad range of startups, including Spoke, Nudea and The Mothership.



My experience includes working in agencies, in-house and as a freelancer and I am able to produce end-to-end creative solutions across multiple disciplines. I am experienced in recruiting creative teams and managing creative resources to deliver projects on time and on budget, consulting with key stakeholders to develop creative strategy to deliver against business objectives.

I have a hands-on approach which means I can generate creative concepts as well as execute them to a high level with skills in brand strategy, visual identity, photography art direction, logo design, social content, email templates, print, websites, presentation design, video and animation direction.


DESIGN: Adobe Creative Suite and Figma for design, editing and proto-typing.

TEMPLATES: Canva is a powerhouse for creating and sharing templates.

WEBSITE TEMPLATES: I have experience using Shopify, Wix and Square Space.

COMMUNICATION: Email and/or dedicated Slack channel with regular catch-ups.

PROJECT MANAGEMENT: I'm familiar with Trello, Notion and ClickUp.

Let's create

Email -
Tel - +44 7968 824 002

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